Worachet Deeyai, Designer & Product Thinker

Design leader bridging craft and strategy, from brand systems and UX for web and mobile to AI-powered products and data-informed growth at scale.

Currently Based InTokyo, Japan
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Point of View

AfterrelocatingfromThailandtoJapanin2017,Idesignproductsthathelppeoplenavigatelife'sbiggesttransitions,whetherfindingajobacrossbordersorplanninganinternationalmove.IbelievegreatdesignremovesfrictionwhilerespectingculturalnuanceandprivacyintheAIera.

Professional Timeline

2012 to Present

From branding and industrial design in Bangkok to product and UX at scale in Tokyo.

~2012DesignerBaramiziBranding design agency
2013Graduated Bachelor of Architecture and Design
2012–2013UX DesignerAuto Fix ServicesSAAS startup
2013–2014Project ManagerEnergy MeetArchitecture firm
2015–2016Art DirectorMcCANN WorldgroupAdvertising agency
2016–2017Design DirectorPheromone StudioUX design agency
2017Relocated to Japan
2017UX/UI DesignerLibra Inc.Tourism startup
2026, ExpectedExecutive MBA
2017–presentUX DesignerIndeed.comInformation technology
Summary

Leadership & Impact

Industry

14+years

Career platforms, agencies, and startups. From branding and industrial design in Bangkok to product and UX at scale in Tokyo

Leadership

7+companies

Design Director at Pheromone Studio, Art Director at McCann. Led teams, shaped brand systems, and guided products from concept to launch

Mentoring

500+minutes

ADPList mentor helping early-career designers grow their craft and confidence

Education

2026MBA

Currently pursuing Executive MBA, bridging design leadership with business strategy

Craft

3shipped apps

NoPeek, Move Me Now, and Neuva. Full end-to-end ownership from concept to App Store release

Download ResumePDF
Featured Work

Case Studies

Deep dives into selected projects: the challenge, the approach, and the outcome.

Featured client work shown here. Personal and self-initiated projects live in the Personal Projects section above.

By Request

Recent Work

Shipped products, selected initiatives, and detailed walkthroughs, available upon request.

Self-Initiated

Personal Projects

Self-initiated work. Products built from scratch and typographic craft pursued for the love of the discipline.

Selected Works

Since 2011

A curated set of projects spanning brand identity, editorial systems, industrial design, and product UX, from early foundations to recent work.

Press & Mentions

On the Record

Interviews, press, and conversations about the work.

Testimonials

What People Say

From colleagues and managers to mentees across the design community.

Colleagues & Managers

View on LinkedIn
“What sets Worachet apart is his visual craft. He brings a strong aesthetic sensibility to his work and a collaborative spirit.”
Anna VuSenior UX Director, Indeed.com · 2026
“His strength in visual UI and motion consistently brings ideas that elevate the experience. Any team looking for a designer with strong visual craft and motion sensibility would be lucky to have him.”
Jérôme RignaneseUX Lead Designer, Indeed · 2026
“His responsibility included create a design solution for company products and help with visual development: branding, website, applications, and experimental products.”
Suzuki YasuhiroLibra Inc., Tokyo · 2017
“He creates design solutions, presents them to clients, communicates design ideas, and realizes them through cooperation with other professions in end-to-end product development.”
Mr. Karun WarapongsittikulCEO, Pheromone Co., Ltd. · 2016
“His skill of communication design is outstanding. He displayed capability of organization of body of work in web design field. I am certain that Mr. Worachet Deeyai is capable for professional design work.”
Takuya OnishiCo-founder / Architect, Energy Meet Co., Ltd. · 2014
“He oversees the company design projects in many aspects: lead creative sessions, manage multiple projects from concept through completion, develop innovative programs and design concepts that advance company brand strategy.”
Watsa SawatthavornManaging Director / COO, War Chess Co., Ltd. · 2014
“He takes responsibility for communication design creation, cooperating with other designers to deliver design solutions that solve the company's client demands.”
Mr. Jullakiat SinchaichukiatCEO, Baramizi Co., Ltd. · 2012

Mentorship Reviews

View on ADPList
“I feel so thankful for the informative and good-humored session!”
S.S.Master's Student, The University of Tokyo · 2023
“Worachet is a great mentor. He is a lot of fun to talk to.”
T.K.Product Designer, InVision AG · 2022
“He gave me a lot of guidance while keeping it friendly and casual. He was more than happy to share great insight and perspective.”
A.L.Designer, Ecosphere · 2022
“I had a fantastic time talking with him. He provided lots of useful resources and gave me insights on steps to accomplish my future goals.”
T.Freelance Designer · 2022
“A full-of-joy 1 hour, yet so insightful. I gained a lot of valuable feedback and lessons to continue my career path as a designer.”
T.P.Student, Chulalongkorn University · 2022
“He is an excellent designer and gave me advice on how to adjust my portfolio which is very helpful.”
C.W.T.Graphic Designer, BABO Co., Ltd. · 2022
“During the mentoring process, I literally learnt a lot from Worachet.”
P.UX Designer, ASUS · 2022
“Worachet gave me helpful insights on how to improve my skills. He is encouraging and positive.”
Z.R.UX Designer, Zoodmall & Zoodpay · 2022
“I learnt a lot from Worachet's transition journey from Art Director in Thailand to UX Designer in Japan.”
L.B.Web Designer, General Asahi · 2022
“Very thorough in answering questions and provided deep insights. I would definitely recommend him as a mentor!”
C.Z.UX Designer · 2022
“He gave me advice on negotiating success KPIs with business to align well with design and usability constraints.”
P.R.Experience Designer, Bitkub · 2022
Writing

Writing & Thinking

Recent essays on design, AI, and product strategy.

Abstract composition representing design system consistency in AI-generated code
·5 min read

AI Can Build Features. It Can't Make Them Look Like They Belong Together. (Unless You Tell It How.)

The biggest problem with AI coding tools isn't capability. It's consistency. Here's how a design system file fixes everything before the first line of code.

AIDesignDevelopment
Abstract illustration of collaborative design spaces
·5 min read

Beyond the Gatekeeper: How to Build Shared Spaces in Product Design

When ownership becomes over-control, teams stop designing together. Here's how we fixed it.

DesignUXCareer
A duck emoji fused with a robot representing generalists thriving in the AI era
·5 min read

The Next Era Belongs to the Ducks

In Thai, calling someone a 'duck' means jack of all trades, master of none. But in the age of AI, ducks might just be the species most likely to survive.

AICareerDesign
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