Hi, I’m Worachet. I design products, experiences, mobile apps, typefaces, onboarding flows, brand identities, AI tools, illustrations, packaging, wayfinding and infographics, for humans.
Based in Tokyo. I’ve designed for a job marketplace used by hundreds of millions of people, and helped launch startups that went on to be funded and acquired.
Private
Case studies
Selected work, in depth.
Work for a global job marketplace and an AI startup.
Each one gives the problem, my role, the decisions and what happened. Figures are shared on a call.
- 10
- Case studies
- 4
- Shorter notes
- 2017 — 2026
- The years they cover
Shared one to one, on request. Get in touch for a password.
Selected work
7 projects, one at a time01 / 07Tourism startupMay — November 2017, 2019, and 2024 — 2025
Magical Trip
Founding designer for a local-guided tour startup, acquired in 2022.
Magical Trip started with a single bar-hopping tour in Shinjuku and a bold premise: the best way to experience Japan is through the people who live there. I joined at launch as the sole designer and shaped everything visitors and guides touched. I came back to design the guides’ app in 2019, and in 2024 and 2025, through my own studio, a new booking site and brand materials.
The challenge
In 2017, travel in Japan meant large-group bus tours or generic booking sites, and solo travelers often felt overwhelmed or stuck with surface-level experiences.
Approach
Brand identity: logo, palette, typography and a warm, approachable tone
- 1 → 40+
- Weekly tours
- 20+
- Local guides across 3 cities
- 2022
- Acquired
Founding UX/UI designer · Libra Inc., Tokyo
02 / 07Thai & Latin typefaceAugust 2013 — October 2026
Ekkamai Vibe
A Thai and Latin type family, free in five weights and variable in weight, width and slant.
Ekkamai Vibe is the latest in a 13-year family of Thai and Latin typefaces, a geometric sans-serif inspired by the neon energy of Ekkamai Road. It comes in two versions: the original five weights, still free under the SIL Open Font License, and a variable font that moves from Thin to Bold, Condensed to Wide, and upright to oblique.
The challenge
Thai is one of the most demanding scripts to design: 44 consonants, 15 vowels, 4 tone marks and a stacking system that needs precision at every weight.
Approach
A geometric sans-serif covering the full Thai script with a matching Latin set, balancing mechanical consistency with the organic flow Thai readers expect, with uniform strokes and open counters for screen legibility.
- 2.6M
- Downloads on f0nt.com, from WDB Bangna to Ekkamai Vibe
- 5.0
- Average rating from 166 people on Gumroad
Type designer · Personal project
03 / 07Thai craft beer brandDecember 2024 — present
Athipatai
A Thai craft beer brand in Tokyo: brand site, online store, wholesale and investor portal.
Athipatai is a premium Thai craft beer brand brewed in Tokyo. Its name means sovereignty in Thai. I designed and built its digital products: a brand site in six languages, an online store with wholesale ordering, and a private portal for investors.
The challenge
A young brand had to serve three very different people at once: someone discovering Thai craft beer, a bar or restaurant ordering by the case, and an investor joining a private round.
Brand site
The site is built around the can and the story behind the name.
- All 6
- Past batches and festival drafts, sold out since 2024
- 6
- Shops, restaurants and taprooms pouring it, in Tokyo and Fukuoka
Product design & development · Athipatai K.K., Tokyo
04 / 07Local-first notes, map & planningJuly — November 2026
Mindestro
Notes, a living map and plans in one place, on the web and the Mac, with no account needed.
Mindestro is a local-first workspace for writing, connected thinking and planning, in the browser and as a signed Mac app. A thought can become a plan without losing the writing behind it, and none of it needs an account.
The problem
Small teams, consultants and researchers spread their thinking across a notes app, a task tool and a whiteboard.
One body of work, several views
A note can be read as writing, seen as a node on a map, or treated as a task or a goal, without copying it into another system.
Product, design & engineering · Personal project
05 / 07Relocation intelligenceFebruary 2026
Move Me Now
A privacy-first platform that helps people decide where to move.
I built the tool I wish I’d had when relocating from Bangkok to Tokyo: a privacy-first, origin-aware platform that turns one of life’s most complex decisions into clear, personalized, data-honest action.
The challenge
Relocating means weighing career and visas, cost of living, safety, healthcare, family, cultural fit, climate and personal values.
Show the math
Every score opens to show the exact formula behind it, and hover cards on the map list the reasons for and against each country.
- 266+
- People who posted about it on X, nearly all sharing their own result
- 1.6M
- Views of my posts about it on X in 2026, reposted 11,000 times
- 51
- Countries researched, with the sources shown
Creator & solo builder · Personal project
06 / 07Screen privacy for MacApril 2026
NoPeek
Blurs your screen when someone looks over your shoulder.
NoPeek uses the front camera and Apple’s Vision framework to detect faces and gaze, then blurs, dims or locks the screen when an unknown viewer appears. Everything runs on-device: no frames leave the Mac, no telemetry, no accounts.
The challenge
In shared spaces, whatever’s on your screen is also visible to whoever’s behind you.
Approach
Three protection modes: blur, dim and lock screen
- 464 KB
- The whole app: smaller than one photo
- 0
- Camera frames sent to the cloud
Creator & solo developer · Personal project
07 / 07Detective game on a mind mapJuly 2026
Super Brainrot
A cyberpunk detective game played on a living mind map, in one web page that runs offline.
Super Brainrot is a brain-dive noir set in Tokyo, 2087. You crack cases by diving into the minds of the dead and the barely living: reading memories, bagging evidence and deciding what the report leaves out. Around the story sits an arcade: a roguelike where the rot always wins, ten timed stages, a boss, and an attract mode where the game plays itself.
The dive
Each case is one dive into one brain.
The arcade around it
Endless, a roguelike on the same map: explore the frontier, cut the rot before it spreads (every spread is shown one beat ahead), and pick perks on the way down through nine territories
- 70+
- Rounds of playtest, feedback and fixes in two weeks
- 5
- Endings, decided by what you file in the report
Game design & creative direction · Personal project
About
Product designer with 14 years of experience, from brand identities in Bangkok to mobile growth in Tokyo.
At a global job marketplace I worked across employer profiles, the apply flow and the iOS and Android apps. I prototype in code and ship small products in my own time, which keeps my designs grounded in how things actually get built.
I specialize in consumer flows and multilingual, culturally nuanced design systems. My roots are in architecture and industrial design. Typography, signage and product design still anchor my work.
Experience
Global job marketplaceTokyo
- Senior UX DesignerJanuary 2022 — March 2026
- UX DesignerJanuary 2019 — December 2021
- Associate UX DesignerApril — December 2018
- Contract UX DesignerNovember 2017 — March 2018
Libra Inc.Tokyo
- UX / UI DesignerMay — November 2017
Pheromone Studionow 4digit Thailand · Bangkok
- Design DirectorMarch 2016 — April 2017
McCann WorldgroupBangkok
- Art DirectorFebruary 2015 — February 2016
Education
Executive MBA
Quantic School of Business & Technology
2026 · ongoing
Bachelor of Architecture
King Mongkut’s University of Technology Thonburi
2013
Languages
- EnglishFull professional
- ThaiNative
Contact
Available for work
Have a role or project in mind? Let’s talk.