Portfolio

AfterrelocatingfromThailandtoJapanin2017,Idesignproductsthathelppeoplenavigatelife'sbiggesttransitions—whetherfindingajobacrossbordersorplanninganinternationalmove.IbelievegreatdesignremovesfrictionwhilerespectingculturalnuanceandprivacyintheAIera.

2012 — Present

From branding and industrial design in Bangkok to product and UX at scale in Tokyo.

Design Leadership & Impact

Case Studies

Deep dives into selected projects — the challenge, the approach, and the outcome.

Creator & Solo Builder

Move Me Now

Conceived, designed, and fully built a privacy-first, origin-aware relocation intelligence platform. Owned end-to-end: complex multi-dimensional scoring engine, interactive Mapbox world map, profile system, planning tools, and bilingual global architecture — all in my personal time.

Personal ProjectRelocation Intelligence Platform

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Creator & Solo Developer

Neuva

A privacy-first AI chat app that runs large language models entirely on-device on iPhone — no cloud APIs, no data ever leaving the phone. Built from the ground up to prove that high-quality, personalized conversational AI can be fast, private, and truly local. Built entirely in my personal time using personal devices and resources.

Personal ProjectOn-Device AI Assistant for iOS

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UX/UI Designer

Magical Trip

Founding designer for a tourism startup that helps international visitors "travel deeper" through authentic local-guided experiences. Owned full brand identity, 40+ custom destination illustrations, category icon system, and the strategic Customer Emotional Journey map that shaped the product roadmap. Helped scale from one weekly tour in Tokyo to 40+ tours per week across Osaka and Kyoto (acquired 2022).

2017Authentic Local Tours PlatformAcquired 2022Featured in Press ReleaseMentioned in CNN

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By Request

Recent Work

Shipped products, selected initiatives, and detailed walkthroughs — available upon request.

Get in Touch

Since 2011

A curated set of projects spanning brand identity, editorial systems, industrial design, and product UX — from early foundations to recent work.

2011–2012

Product & Industrial Design

Everything started with physical objects — things you hold, sit in, carry into the field, and live around.

Furniture, Gear & Consumer Electronics

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2012

Toshiba Enlite Oven

Dark glass, tactile controls, and a form designed to disappear into cabinetry.

Industrial Design Concept

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2012

Thailand Food Valley

Thailand's Ministry of Industry launched Food Valley to connect grassroots OTOP producers, SMEs, large manufacturers, and universities into one national food-innovation ecosystem — and it needed an identity that could speak to all of them.

National Identity System

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2013

Branding of Bangkok

How do you brand an entire city? This senior thesis tackled Bangkok's positioning as ASEAN's gateway — a capital competing for investment, tourism, and talent across a rapidly integrating Southeast Asia.

City Identity & Custom Typeface

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2013

AutoFix Services

Independent auto garages in Thailand were drowning in paperwork — handwritten job cards, phone-call follow-ups, and manual invoicing.

Product Branding & UX Design

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2012

MBK Public Company Limited

MBK Group needed a corporate identity that could unify a sprawling conglomerate — real estate, retail, hospitality, golf, and food — under one confident mark.

Brand Identity

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2013

KMUTT Campus Wayfinding

A university campus is a small city — and KMUTT's Bangmod campus needed a wayfinding system that could guide thousands of students, staff, and visitors through a sprawling mix of academic buildings, labs, dormitories, and public spaces.

Environmental Signage System

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2015

AVES Bird's Nest

Bird's nest is one of Asia's most prized luxury foods — and AVES needed packaging that could communicate purity, provenance, and ceremony to a discerning Chinese market.

Luxury Branding & Packaging

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2014

Energy Meet Magazine

Energy Meet was a bilingual (Thai/English) magazine bridging the gap between dense engineering research and everyday readers.

Editorial & Infographic Design

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2015

dtac Reward

dtac is one of Thailand's largest mobile operators, and their reward program needed a native app that could drive daily engagement beyond billing cycles.

Mobile Loyalty & Rewards App

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2016

Ananda Hot-seat

Co-working spaces live and die by one thing: can I find a seat? Ananda Development's startup incubator needed a reservation system that could handle hundreds of hot-desks, quiet zones, and meeting pods across multiple floors — without a receptionist.

Office Seat Reservation System

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2016

AIA Vitality Thailand

AIA Vitality is a health insurance program that rewards members for staying active — running, gym visits, healthy eating.

Campaign Hub & TV Commercial

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2015

American Express

Member handbook and bilingual insurance certificate for American Express Platinum cardmembers.

Member Handbook & Insurance Certificate

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2018

HAXTER

HAXTER needed an identity that could hold its own in tech and startup contexts — bold enough to be memorable, structured enough to scale across applications.

Brand Identity & Guidelines

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2018

Lively

Social proof drives e-commerce conversions, but most review widgets feel like afterthoughts — visually disconnected from the stores they serve.

Reviews & Testimonial Platform

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Side Projects

Self-initiated work — products built from scratch and typographic craft pursued for the love of the discipline.

2013–2019

Ekkamai New Typeface

Custom Thai & Latin Type Design — 2.5M+ Combined Downloads

Designing a Thai typeface is one of the most demanding typographic challenges — 44 consonants, 15 vowels, 4 tone marks, and a stacking system that demands pixel-level precision at every weight.

Ekkamai New is a geometric sans-serif covering the full Thai script alongside a matching Latin character set, available in 3 free weights with a 7-weight + italics commercial family. The design balances mechanical consistency with the organic flow that Thai readers expect, using uniform stroke widths and open counters for screen legibility.

Released for free on f0nt.com, the four-font family — WDB Bangna (2013), Bangna New (2015), Ekkamai Standard (2018), and Ekkamai New (2019) — has been downloaded over 2.5 million times combined, each generation refining letterforms and expanding the character set.

FontLabGlyphsAdobe Illustrator

RoleType designer — concept, glyph design, kerning, specimen

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Writing & Thinking

Recent essays on design, AI, and product strategy.

February 25, 2026·5 min read

AI Can Build Features. It Can't Make Them Look Like They Belong Together. (Unless You Tell It How.)

The biggest problem with AI coding tools isn't capability. It's consistency. Here's how a design system file fixes everything before the first line of code.

AIDesignDevelopment

February 26, 2026·5 min read

Beyond the Gatekeeper: How to Build Shared Spaces in Product Design

When ownership becomes over-control, teams stop designing together. Here's how we fixed it.

DesignUXCareer

February 9, 2026·5 min read

The Next Era Belongs to the Ducks

In Thai, calling someone a 'duck' means jack of all trades, master of none. But in the age of AI, ducks might just be the species most likely to survive.

AICareerDesign